It's not easy finding the right tire
“What does a user look for when they come to the Yokohama Tires Canada website?”. It’s a question our team broached early on in the redesign process. The original web experience didn’t function as an e-commerce platform for their products, and our redesign wouldn’t be taking on this purpose either. Speaking with our clients, we established early on that providing the user with a convenient and helpful resource for Yokohama branded tire products was the goal of this website.
With this in mind, our team sought to create an experience that would simplify the process of finding the right tire for the user, but with so many product types and attributes to be aware of, how does one even begin to find the right tire for their needs? With a little help from some hands on research, we set off to find out.