An Issue with Ambiguity
With the goal of connecting people to the healing power of plants through natural remedies and 100% natural products, Saje Natural Wellness has become one of Canada’s leading providers of essential oils and wellness products. With shops all around the country, Saje caters to a wide variety of loyal customers who see value in plant based environmentally friendly product alternatives to ailments ranging from asthma to digestion.
Having product lines such as “Every Body” and “Live Well” however, made it hard for new prospective consumers to navigate to and purchase products that would fit their individual needs. Tasked with redesigning their website and e-commerce platform, our team chose to tackle the problem of understanding how customers were looking for products by paying the Saje stores a visit.